With its recent spate of national awards, it looks like the Pure Michigan tourism and advertising campaign has some takers. And the visitors are biting, too.
"The U.S. Travel Association and the National Council of State Tourism Directors (NCSTD) this week honored Pure Michigan with five Mercury Awards. Pure Michigan was recognized as having the best state tourism television advertising, best state radio advertising, top social media presence, best partnership advertising program and top public relations effort, won jointly with the state of Wisconsin for the “Who is the Real Mitten State?” initiative….
Last year, Pure Michigan's advertising campaign brought a record 3.2 million out-of-state visitors to Michigan, according to a study by Longwoods International. These visitors spent $1 billion at Michigan businesses, paying $70 million in taxes."
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