Novi's Nutriinfo.com leverages tech for wellness

metromode, 2/4/2010

Mia Jang doesn't believe that weight loss and living an overall healthy lifestyle has to be as hard as it's made out to be. It's why she started Nutriinfo.com.

The Novi-based firm specializes in putting people onto the road to wellness with minimal sidetracks. Jang, who has a PhD in nutrition, was inspired to keep it simple after trying to navigate the websites of some of the famous weight-loss programs.

"They weren't very user friendly," says Jang, the CEO and founder of Nutriinfo.com. "It was too much information so you get lost as you go through the program."

The start-up was one of 20 promising companies (selected from a pool of 200) selected by the University of Michigan-Dearborn's School of Management. The IT health solution firm has developed its product and is planning to sign up a number new clients in 2010. She hopes to transform the work from those clients into a few new hires for a company with four independent contractors and the occasional intern.

"We have a lot of potential," Jang says.

Source: Mia Jang, the CEO and founder of Nutriinfo.com
Writer: Jon Zemke

Entrepreneurship , Entrepreneurship , Healthcare , Oakland County

Novi , Ann Arbor