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Brand Labs keeps growth streak alive in Rochester

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Brand Labs has a new look with a new website, a rebranding and larger staff in Rochester.

The 6-year-old ecommerce company now employs 35 people and the occasional intern after hiring five new people over the last year. The new hires include a couple of software developers and a director of project management.

"We are growing but we have reached a point where we have the right people in place," says Dane Downer, vice president & director of professional services for Brand Labs.

Brand Labs was founded by Downer and Kevin Harman as an Internet start-up spinning out of the Harman family's plastics business, Harman Corp. Today it helps firms create and maintain an ecommerce platform. It is rebranding and upgrading this year so it better reflects the company and its core values.

"It represents everybody in our company, from the overall look and feel of the site to the illustrations," Downer says.

Brand Labs is also gearing up to launch its Ecommerce Economic Defense Initiative later this month. The program will give away two service grants, which are each worth $25,000 in Brand Labs services. Participants will be able to submit essays and videos for a chance to win.

Source: Dane Downer, vice president & director of professional services for Brand Labs
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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