Jordan and Stefanie Warzecha know a thing or two about creating software. Jordan managed a software development department at a local business while Stefanie helps create accounting software. With this background, the logical next step for the Plymouth couple is to launch their own start-up,
, with Jordan leaving his job to focus on his new business full-time.
The 6-month-old company is creating an application that serves as a personalized content aggregator. That basically means it will take your favorite news sites, daily deal sites and other websites and make them much more accessible for you.
"We noticed that everyone seems to have a daily Internet routine," Jordan says. "Everyone has to set up their newsites, check their email. Over the years this has become more complex."
Backstitch looks to simplify those habits. It launched its public Beta version last week. The Warzechas made it a minimal product with the idea of adding other features later that will tailor to users' demands.
"We put them together into a consistent user experience," Jordan says.
Source: Jordan Warzecha, co-founder of backstitch
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.