A little more than a year ago, Brogan & Partners began implementing a new program focused on changing the company for the better called the
Entrepreneurial Operating System
The downtown Birmingham-based company's leadership says it has allowed the Internet advertising firm to clearly define its direction, management team and better focus on its goals. That has allowed it to grow its bottom line and adapt the shifts in its rapidly changing industry.
"We have gotten more done in the last year than we did in the last five years," says Ellyn Davidson, managing partner of Brogan & Partners
Brogan & Partners focuses on advertising on the Internet, social media and mobile mediums. the 27-year-old company works on brand engagement and has a knack for marketing toward women. It has hired five new people over the last year, including a senior art director, a senior media director, an account manager and a social media expert. It now employs 30 people and two interns.
The company has also focused on the social media aspect of its business. It has worked to educate its senior staff about the ins and out of Web 2.0 while helping the social media-savvy younger workers become more intimate with traditional marketing tactics.
"We have spent a lot of time and training to bring our staff up to speed on social media," Davidson says.
Source: Ellyn Davidson, managing partner of Brogan & Partners
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.