February 09, 2010
Hightech Development is all fun and games at iwerks - Royal Oak | Marvin Shaouni
Innovation & Job News
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New VC firm Fontinalis to focus on transportation
Source: metromode, 2/4/2010
Metro Detroit's old money is starting to dabble in a few new economy ventures, now that a group of local financial heavyweights have launched Fontinalis Partners.

Bill Ford (yep, that Bill Ford who chairs Ford Motor Co.) is teaming up with Ralph Booth (CEO and chairman of Booth American Company) and Mark Schulz (former president of International Operations at Ford) to launch the Michigan-based venture capital firm. Fontinalis will focus on investing in transportation tech companies around the world.

Fontinalis' first investment is in Atlanta-based Parkmobile USA. The nearly two-year-old firm specializes in mobile parking payment systems and integrated transportation technology solutions. Its European counterpart was founded in 1999.

Parkmobile's cashless parking system allows motorists to pay for parking through an application on their mobile phone or by making a short call. The idea is to eliminate meter feeding with pocket change and guessing a length of stay. Parkmobile also makes Electronic Parking Permits.

Fontinalis has offices in Detroit and Boston. Its mission is to leverage the firm's background in transportation to scale up companies providing the transportation technology solutions of tomorrow.

"We take our mission very seriously to invest in and assist firms currently providing transformational ideas and products devoted to solving the world's most pressing environmental and mobility-oriented problems," Bill Ford said in a press release.

Source: Fontinalis Partners
Writer: Jon Zemke
Detroit  
Plex Systems adds 10 jobs in Auburn Hills
Source: metromode, 2/4/2010
Mark Symonds thinks manufacturing in Metro Detroit gets a bum rap. To him there is more to it than a dying industry laying off under-educated workers. It's why his firm, Plex Systems, is bucking that trend by hiring and sponsoring some cutting-edge education.

The Auburn Hills-based firm creates the software that helps maximize manufacturing efficiency. It's a business plan that has allowed the firm to grow 14 percent and hire 10 people into its growing staff of 140 employees and a handful of co-op students. The company is aiming for 30 percent growth next year and even more staff expansion.

Plex Systems streamlined its software product so it is delivered through the Internet on a subscription basis. The idea is to make it cost-effective for its customers to adopt to Plex Systems' latest offerings.

"You don't have to lay out a bunch of cash up front to have a world-class system," says Symonds, the CEO of Plex Systems.

Plex Systems also took the step of sponsoring the Rochester Adams/Stoney Creek High School Robotics Team's participation in the 2010 season FIRST Robotics competitions. Symonds says the sponsorship is about supporting the pipeline of talent that supplies Plex Systems with so many of its employees.

"Many of our employees are engineers and geeks," Symonds says. "Now their children are in these programs. We want to encourage that."

Source: Mark Symonds, the CEO of Plex Systems
Writer: Jon Zemke
Casting Motor City opens film training school
Source: metromode, 2/4/2010
Michigan's generous tax incentives for the film industry equal almost unlimited economic opportunity for Kathy McKee.

The owner of three film production businesses in Metro Detroit is making the most of the situation, finding a number of ways to cash in on the film work that is coming here because of the tax breaks. She already has two casting companies, Kathy McKee Casting and Casting Motor City, that have provided extras for TV and movie shoots for years.

Her latest venture is the Casting Motor City Film & TV Training Studio. The Lathrup Village-based business focuses on training people for careers in the film industry for everything from acting and screenwriting to handling movie-making equipment. Class size never exceeds 20 students.

"We're going to teach these people exactly what it means to be in show business," McKee says. "There is a protocol."

Right now the school, which opened in October, employs McKee and a handful of vendors who help teach the classes. She hopes to bring on some full-time employees by the end of the year when classes begin to fill out.

Source: Kathy McKee, co-owner and director of the Casting Motor City Film & TV Training Studio
Writer: Jon Zemke
Urbane Apts turns rental biz into new media start-up
Source: metromode, 2/4/2010
Managing apartment buildings isn't just about helping people move and fixing the occasional leaky pipe. It's also about finding people to put into those units, a job that spurred a whole new revenue source for Urbane Apts.

Digital Sherpa, the downtown Royal Oak-based firm's marketing arm, and

The Urbane Way, its blog,
focus on attracting tenants through viral and social media methods at minimal costs. Eric Brown, co-owner of Urbane Apts, calls it moving the Google needle for apartment complexes hungry for tenants.

The circa-2003 firm now employs its regular management team of six people and is in the market for hiring another person to help satisfy the demand for the company's new marketing services. Brown's expertise has become so in demand that he regularly serves as a speaker on the subject at conventions across the country.

"A lot of folks are following what we are doing," Brown says. "We have scrapped the traditional marketing methods in place of social marketing."

Urbane Apts has taken on four clients who have apartment buildings all over the U.S., including Denver, San Francisco and Chicago, among others. Brown's team helps these complex websites move up toward the top of Google searches and establish a presence in places like Facebook, Twitter, and Foursquare to attract more tenants.

"These are the tools," Brown says. "Bottom line is, the direction of marketing has changed so you can't just buy block ads these days. You need a more personalized touch."

Source: Eric Brown, co-owner of Urbane Apts
Writer: Jon Zemke
Farmington Hills' St. Claire plans growth in safety sector
Source: metromode, 2/4/2010
St. Claire doesn't have one product. It offers a diversity of services for a variety of clients, a business plan that is allowing it to survive today so it can grow tomorrow.

The Farmington Hills-based firm got its start in 1941 doing military documentation during World War II. It transferred that business to the private sector post war and has since morphed into helping firms comply with OSHA, create safety signs, and develop software.

"We have quite a gamut of professionals working here," says Tony Tonchev, vice president of St. Claire.

The 16-person firm with the occasional intern has streamlined its working process in the last year. The thought behind the action is to find ways to save its customers money and thus strengthen their business relationships.

"Complacency has no place here," Tonchev says. "You can't sit back and wait for the phone to ring. You have to be aggressive."

The company will focus its growth plans on its safety sector business. Tonchev hopes to hire a few more people this year to correspond with the new business his firm expects to nail down in 2010.

Source: Tony Tonchev, vice president of St. Claire
Writer: Jon Zemke
Novi's Nutriinfo.com leverages tech for wellness
Source: metromode, 2/4/2010
Mia Jang doesn't believe that weight loss and living an overall healthy lifestyle has to be as hard as it's made out to be. It's why she started Nutriinfo.com.

The Novi-based firm specializes in putting people onto the road to wellness with minimal sidetracks. Jang, who has a PhD in nutrition, was inspired to keep it simple after trying to navigate the websites of some of the famous weight-loss programs.

"They weren't very user friendly," says Jang, the CEO and founder of Nutriinfo.com. "It was too much information so you get lost as you go through the program."

The start-up was one of 20 promising companies (selected from a pool of 200) selected by the University of Michigan-Dearborn's School of Management. The IT health solution firm has developed its product and is planning to sign up a number new clients in 2010. She hopes to transform the work from those clients into a few new hires for a company with four independent contractors and the occasional intern.

"We have a lot of potential," Jang says.


Source: Mia Jang, the CEO and founder of Nutriinfo.com
Writer: Jon Zemke
Wayne State collects millions in new research grants
Source: metromode, 2/4/2010
Wayne State University continues to rake in the research dollars, taking in even more federal and stimulus funds.

Among the recent wins are $775,000 to study PCBs and their relation to cancer, $60,000 for Schizophrenia research and $2.7 million to investigate attention deficit hyperactivity disorder in children. This caps what looks to be a big year for research at the Detroit-based university, which has counted $175 million in federal research grants so far for 2009, including $31 million in federal stimulus funds.

The biggest recent research victory is the $2.7 million from the National Institute of Mental Health. Wayne State researchers will track the development of attention deficit hyperactivity disorder in the brains of children and teens in the hope of developing more effective therapies. Attention deficit hyperactivity disorder is one of the most common childhood illnesses.

The federal stimulus is funding two grants totaling about $775,000 to study the potential role of polychlorinated biphenyls (PCBs) in the progression of breast cancer. Wayne State researchers will also delineate the role of a liver enzyme in the development of metabolic diseases such as heart disease, abnormal cholesterol metabolism, and insulin resistant type II diabetes.

The Wayne State University School of Medicine received a $60,000 Young Investigator research grant from the National Alliance for Research on Schizophrenia & Depression. The money will be used to develop a better understanding of the neurochemical and functional bases of schizophrenia, one of the most debilitating mental illnesses in the world. Research suggests the illness is related to disordered brain neurochemistry and function.

Source: Julie O'Connor, spokeswoman for Wayne State University
Writer: Jon Zemke
Detroit  
DTE kicks off first operational wind farm
Source: metromode, 2/4/2010
The first of DTE Energy's wind farms is operational now that it has turned on seven wind turbines in northern Michigan near Cadillac.

The 2,000-acre wind farm is the fruit of a partnership between the downtown Detroit-based utility and Traverse City-based Heritage Sustainable Energy. The wind turbines can produce about 14 megawatts of renewable energy and measure 403 feet tall. The project created 100 construction jobs and four full-time jobs at the site.

It is the first operational wind farm in Michigan and will be used to meet the state's new renewable portfolio standard. The RPS requires that 10 percent of the utility's power generation come from renewable sources such as wind and solar by 2015. DTE Energy has struck deals with the likes of Heritage Sustainable Energy to meet that deadline.

DTE Energy has acquired easements on 75,000 acres of land in Huron County in Michigan's Thumb region for development of large-scale wind farms. The company also has two solar energy pilot projects that could produce about 20 megawatts of power.

"We want to get these things going as soon as possible to meet the RPS," says Scott Simons, a spokesman for DTE Energy.

Source: Scott Simons, a spokesman for DTE Energy
Writer: Jon Zemke
Detroit