Emagine adds moving seats to Metro Detroit theaters

metromode, 11/19/2009

Some viewers at Emagine Entertainment's theaters will be in for a bumpy ride, and that's a good thing.

The Metro Detroit-based firm is installing new seats in all four of its theaters (Canton, Novi, Woodhaven and Birch Run) that will move with the movie to give the viewers a better experience at the cinema. Think of it as a rollercoaster-style effect for moviegoers.

"It keeps with our desire to keep at the cutting edge of technology and offering the best experience possible," says Paul Glantz, president and chairman of Emagine Entertainment.

About 50 of these seats will be installed in each theater by Christmas. That will allow some viewers who pay a small extra charge to use them during the movie.

Source: Paul Glantz, president and chairman of Emagine Entertainment
Writer: Jon Zemke