The owners of Burn Rubber, a unique Royal Oak sneaker boutique known for unique styles that can fetch top dollar, have taken their concept for originality into men's clothing.
two/eighteen By Burn Rubbe
r opened nearly two weeks ago at 108 E. Fourth Street. Burn Rubber sells its sneakers down the street at 202 W. Fourth.
"Two/eighteen is similar to the philosophy of Burn Rubber where you wouldn't find what we sell anywhere else in Michigan," says co-owner and co-founder Rick Williams.
One of the lines being promoted currently is out of Atlanta, Strivers Row.
The name two/eighteen is the numerical-alphabetical equivalent of B and R - for Burn Rubber. The new store, a total of 2,500 square feet front and back, is owned and run by Rick Williams and his partners Ro Coit, Fred Walker and Tawny Thieu, who are celebrating "a next tier of the business."
Williams says downtown Royal Oak has been the launching point for a solid business and customer base that are growing along with the company.
"Royal Oak is where we've made our home," he says. "This is basically a step up from Burn Rubber, something for the more mature customers."
Source: Rick Williams, co-owner and co-founder two/eighteen By Burn Rubber
Writer: Kim North Shine